This section contains music videos that are from sources other than BLUEWAVE, and will continue to expand in content over time, so please revisit from time to time.
STAND UP FOR MENTAL HEALTH:
STIGMA TOWARD MENTAL ILLNESS:
This multimedia advertising campaign for the Canadian Psychiatric Research Foundation (CPRF) was created to reduce the social stigma associated with mental illness. The ads target the misperception that mental illness is not a real disease, but a character flaw or personal weakness. They position mental illness as a legitimate medical disease that needs to be treated with as much seriousness as cancer or heart disease. Just as one wouldn’t dismiss cancer, one shouldn't dismiss mental illness.